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	<title>pistevo &#187; consumerism</title>
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		<title>consumerist&#8230;</title>
		<link>http://pistevo.com/2008/10/consumerist/</link>
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		<pubDate>Sat, 04 Oct 2008 10:13:24 +0000</pubDate>
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				<category><![CDATA[life]]></category>
		<category><![CDATA[consumerism]]></category>

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		<description><![CDATA[what have i become?  last night j and i went to see &#8220;burn after reading&#8221;.  but beforehand we dropped in to bloomie&#8217;s so she could return some stuff.  there it was&#8230; sitting between theory and hugo boss suiting&#8230; a ermenegildo zegna fitted long blazer/overcoat of sorts.  i bit the bullet after [...]]]></description>
			<content:encoded><![CDATA[<p>what have i become?  last night j and i went to see &#8220;burn after reading&#8221;.  but beforehand we dropped in to bloomie&#8217;s so she could return some stuff.  there it was&#8230; sitting between theory and hugo boss suiting&#8230; a ermenegildo zegna fitted long blazer/overcoat of sorts.  i bit the bullet after trying some jack spade bags on and walked back to try it on.  it was amazing&#8230; and i knew it would go so well with my day to day slacks, medium starched shirts, and overpriced ties.</p>
<p>jesse would say that i am &#8220;t3h gay&#8221;&#8230; but it&#8217;s kind of like the bloomies salesman said&#8230; &#8220;that&#8217;s very New York&#8221;.  i know i&#8217;m saving for a house&#8230; but it&#8217;s so hard&#8230; a mid-twenties yuppie&#8230; knowing you can quote un-quote &#8220;afford&#8221; something and yet denying yourself the pleasure.  i guess that&#8217;s the source of most of the problems we&#8217;re facing today.  consumerism.  buying on credit the things we don&#8217;t need but &#8220;want&#8221; so badly.</p>
<p>i turned the price tag over&#8230; i&#8217;m not sure what i was expecting&#8230; maybe half or 3/4ths of the figure that i saw&#8230; &#8220;$1,299&#8243;.  i walked away.  i have expensive hobbies.  $1,300 could easily be a project guitar, a &#8216;69 datsun 510, or 35 shares of Schnitzer Steel.  i had to think to myself that &#8220;normal&#8221; people don&#8217;t buy $1,300 coats&#8230; and that $1,300 could save a lot of lives.  a lot.</p>
<p>tonight i found myself at a club with some of the most spendy asian-americans that the US has to offer.  a quarter of the asian yuppies in the city must have been at this party.  i looked around as i sipped on my $10 jack and coke watching the i-bankers that may not have a job next month and all their friends that managed to find a way to survive in the second most expensive city in the nation.  and not just survive.  we&#8217;re doing well.  </p>
<p>&#8230; but what are we living for?  another friday night at a happening club?  another round for our friends?  shots for the ladies?  we are the target market.  we spend, we spend, and we spend&#8230; on nothing at all.  we think that we can buy happiness.  in a 3-series&#8230; in a posh apartment&#8230; in cocktails for our friends&#8230; but can this really make us happy?</p>
<p>&#8230; i&#8217;m not so sure.</p>
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