Microsoft CEO, Steve Ballmer on reduced advertising dollars and their push to gain market share from the GOOG:

“On the other hand, relative to building share and position in search and portal, and share of advertising, I don’t think the economy is really a factor for us. I don’t know if you know the old story about the two guys out in the woods who see a bear, and one guy says, boy, we’d better really run fast, or that bear is going to get us. We’ve got to run faster than the bear does. And the other guy says, no, I’ve just got to run faster than you do. In this economy, maybe that’s the right way to think about it.”

thoughts later.

source : wsj